As Banking-as-a-Service (Baas) continues to reshape how financial products are delivered and consumed, the conversation around infrastructure is becoming more critical than ever. At Money20/20 Europe, B4B Payments returns not just to exhibit, but to explore how financial infrastructure can serve as a catalyst for innovation, scalability, and regulatory confidence.

With nearly two decades of experience in the regulated payments space, we’ve seen the industry shift from launching simple prepaid products to powering the Baas platforms that underpin today’s most ambitious financial services. In this new landscape, scalable, compliant infrastructure isn’t a nice-to-have- it’s essential.

Why BaaS Requires Rethinking Infrastructure

BaaS is opening the doors for non-financial companies to offer financial services—from digital wallets to corporate cards and beyond. But the backend is complex. The success of these offerings hinges on infrastructure that supports:

• Regulated BIN sponsorship across multiple geographies
• Real-time settlement and safeguarded accounts
• Modular integration to accelerate product launch
• Ongoing compliance, KYC, and scheme requirements

At this year’s Money20/20 Europe, we’re bringing insights from real-world partnerships that show how financial infrastructure is evolving to meet these demands.

Real-World Applications: Powering BaaS Expansion Across Europe with Weavr

This partnership illustrates that Banking-as-a-Service isn’t just about APIs—it’s about trust, regulation, and operational precision. By integrating B4B’s robust and regulated payment capabilities into Weavr’s dynamic orchestration platform, we’re enabling companies across the UK and Europe to launch, manage, and scale embedded payment solutions with greater flexibility and speed.

Through this collaboration, Weavr has expanded its ability to offer flexible, localised payment capabilities to its customers across the UK and Europe. This includes support for Visa schemes, multi-currency transactions, local IBANS, and cross-border transfers – empowering businesses to meet the demands of modern, borderless commerce.

Innovators can now focus on product development and customer engagement, while our infrastructure handles the heavy lifting of compliance. Together, Weavr and B4B are helping to shape the future of embedded finance – securely, efficiently, and one step at a time.

Card Innovation at Scale with Thredd

Our collaboration with Thredd underscores the importance of deep integration between issuer processing and BaaS infrastructure. At Money20/20 Europe, we’ll walk through the behind-the-scenes mechanics of launching and scaling a card programme in regulated environments, offering practical takeaways for attendees navigating a complex Financial landscape.

Together, we are demonstrating how advanced orchestration and regulatory licensing can be unified to reduce time to market and eliminate unnecessary complexity.

From Prepaid to Banking as a Service: The Evolution of Infrastructure

The move toward BaaS marks a fundamental shift in the financial services model. Where once companies relied on legacy institutions for every element of service delivery, they can now build tailored offerings using modular infrastructure, if they have the right partners in place.

At B4B Payments, our journey from prepaid provider to core infrastructure partner reflects this shift. Today, we work behind the scenes to enable everything from fintech apps and payroll platforms to sector-specific financial tools, allowing them to build, launch, manage, and grow confidently while operating compliantly and scaling globally.

“What sets B4B apart is our ability to simplify the complexity of payments infrastructure. Whether you’re a fintech looking to scale across regions or a platform embedding financial services, we bring the licensing, compliance, and expertise that help turn your vision into a live programme.” — Brian Lawlor, Group Chief Commercial Officer, B4B Payments

As we return to Money20/20 Europe, we’re reminded that global growth is never a solo journey. It takes the right infrastructure, regulatory insight, and trusted partnerships to move things forward.

If you’re a fintech, platform, or financial services provider exploring how to embed payments, we’d love to connect. At B4B Payments, we offer the experience, tools, and flexibility to help you build and scale together.

📍 Let’s Meet in Amsterdam, Hall 1 *Stand 8B70

Explore scalable, compliant card issuing and embedded payments through our tailored workshops, designed for fintechs, platforms, and innovators. 

Join us to:

Dive into our scalable Banking-as-a-Service infrastructure.

– Navigate compliance with expert regulatory guidance.

– Explore integration strategies for embedded payments.

– Get hands-on with real-world use cases and tech demos

– Connect in interactive online or in-person sessions tailored to your needs.

Build smarter. Scale faster. Stay compliant.