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B4B Payments provides smart and flexible payment processing solutions, which enable any size organisation to manage expenses, simplify payroll and offer employee rewards and incentives.

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B4B Payments Shortlisted as a Finalist in Six Categories at The Card & Payments Awards 2025 for Exceptional Service and Innovation

At B4B Payments, our mission is to empower businesses with solutions that don’t just meet today’s needs but also scale with them for tomorrow. As a finalist in six categories at the Card & Payments Awards 2025, we are recognised for our achievements across different aspects of financial services, from customer service and product design to financial inclusion. This recognition highlights how our tailored payment solutions enable businesses across sectors to operate more efficiently, build lasting customer relationships, and innovate faster. Here’s a closer look at how B4B Payments drive real-world impact in the Financial Ecosystem.

Scaling Customer Success Through Exceptional Service

Our commitment to outstanding customer service isn’t just about responding to queries but building strong, scalable partnerships. We focus on understanding each client’s unique needs and providing proactive solutions that grow with their business. By offering personalised support, we ensure that every interaction adds value and fosters long-term success, making our partnerships more effective and enduring.

“We haven’t found another provider in the industry that supports us in developing the services we need quite like B4B Payments. What sets them apart is their approach—it’s not just an off-the-shelf solution. They genuinely listen to our needs and adapt their services and systems accordingly, which no other provider has been able to offer. We trust their judgement, and they’ve been instrumental in helping us grow our business.” said Alistair Crombie, Founder & Managing Director of One Research.

Enhancing Business Flexibility with Scalable Prepaid Solutions

Our prepaid products transform how businesses manage expenses, payroll, and rewards programs. These solutions enable companies to issue prepaid cards to employees, contractors, or customers, providing a seamless, cashless payment experience. Designed with flexibility in mind, our prepaid solutions quickly scale to meet the evolving needs of businesses as they grow or enter new markets. This adaptability has positioned B4B Payments as the go-to choice for companies seeking greater control and convenience in their payment operations.

Prioritising Design for Better User Experience and Increased Adoption

Good design is more than aesthetics; it’s about creating a user-friendly experience that increases adoption rates and improves overall customer satisfaction. Our product design focuses on intuitive functionality, allowing users to easily navigate and use our payment solutions. This design-first approach helps our client’s employees and customers interact seamlessly with our products, ultimately driving higher engagement and adoption as their operations expand. We ensure a seamless user experience while addressing the organisation’s unique needs by implementing features that provide precise control and flexibility

Enabling Seamless Operations with Integrated Technology

Businesses thrive when their operations run smoothly, and our technology integration capabilities ensure that. By incorporating advanced technology like API-driven integrations and real-time tracking, our payment solutions allow businesses to connect our tools with their existing systems effortlessly. This seamless integration saves time, reduces administrative overhead, and enables enterprises to scale their operations with minimal disruption. With B4B Payments, companies can expand without the complexities of reconfiguring or replacing their payment systems.

Explore more about our platform’s advanced capabilities here.

Engaging Audiences Through Strategic Marketing

Effective marketing is more than just visibility—creating lasting connections and driving meaningful engagement. We understand the power of a well-executed campaign to amplify our vision and strengthen relationships with clients, partners, and stakeholders. 

Our recognition at the Card & Payments Awards 2025 underscores the success of our campaign in achieving significant milestones, from expanding our digital reach to fostering deep engagement across diverse audiences. Focusing on organic strategies, we demonstrated how a thoughtful marketing approach can generate tangible outcomes, including lead generation, meaningful conversions, and heightened brand presence.

Through initiatives like these, B4B Payments remains committed to advancing industry standards in marketing, effectively connecting with audiences, and empowering businesses to achieve their goals.

Partner with B4B Payments to Achieve Scalable Business Success

Financial inclusion is at the heart of many businesses’ missions, especially those seeking to serve diverse customer bases. Our commitment to inclusion is reflected in solutions accessible to underbanked populations and adaptable to various financial needs. 

Our recognition at the Card & Payments Awards 2025 highlights our solutions’ influential role in enabling businesses to scale efficiently, innovate confidently, and expand their customer base like never before. As we continue to drive advancements in payment technology, we remain focused on creating value and empowering businesses to achieve their goals.

Discover how B4B Payments can help scale your business with solutions designed for growth. Contact us to learn more.

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The Future of Business Travel in 2025: Innovations Shaping the Future of Travel.

Focus on travel trends and how B4B Payments expense management tools help minimise risks and control expenditures for tour operators and business travellers alike.

Here at B4B Payments we’re interested in the travel industry because our clients are interested in travelling. On a macro scale, 2024 has shown a continued bounce back in travel since the pandemic though at a decelerating rate as spend reverts back to the mean, a study by UN Tourism Barometer.

For example, London Heathrow shows a healthy 6% growth Jan-Nov 2024 over the same period in 2023, a total of 76.8M passenger movements. However, the same statistic for 2023 over 2022 was 30%.

A 6% growth in 2024 indicates that travel demand remains healthy but is stabilising rather than experiencing dramatic spikes. Original source

Continued growth will now depend more on product, price and innovation whilst still being subject to exogenous events such as conflicts or economic performance as well as a growing movement towards sustainability. 

Our clients can be divided into two when it comes to travel:

Firstly, those clients who are directly involved in the travel business themselves. 

Secondly – and more broadly – the day to day expenses of our business clients as they travel to see their own customers, colleagues and attend conferences. 

Let’s take the first group – direct travel clients.

We have a large – and increasing – portfolio of tour operators who use our payments services. The focus here tends to be on supporting group travel and our cards are perfect for tour directors to meet the on-the-road expenses involved with shepherding customers from one location to another.

Primarily our businesses have concentrated on the European market where tourists from the US and elsewhere want to hit the highlights of Europe; London, Paris, and the Southern Med for example.

Young woman with wheeled luggage walking at the airport and texting

Take Expat Explore who offer a multitude of tours to take in the sights of Europe. Customers get an experience of different cities, countries and cultures in a concentrated period of time. Our cards are used on the tours to help Expat minimise risk, control expenditure and make sure the right funds hit the right card at the correct time. 

But what we’ve noticed at B4B is an increasing shift from our travel clients towards more far flung destinations over the last couple of seasons. Japan’s hot right now, as is Vietnam, Korea and Australia. It seems travellers since the pandemic – moving away from revenge travel – have decided to value new experiences highly by travelling out of region. 

Business travel spend – i.e. spending by companies travelling to meet clients and attend conferences – is a more difficult trend to isolate and project into 2025. This is where economic sentiment and technology advances meet head to head.

Firstly, the economic environment. It’s well known that meeting clients and prospective clients is a good business strategy, a report by BSS Commerce. It increases sales and allows more interaction, formal and informal, with clients for the benefit of both. However, in an uncertain economic environment, the continual wrestling match between sales/marketing and finance really comes to a head. Travel and entertainment is a discretionary budget and is often the first item to be squeezed should the economy take a turn for the worse. 

Caucasian male traveler exploring Tokyo at night with the assistance of a smart phone for navigation.

Secondly, one lesson of COVID is that companies can conduct meetings online via Zoom, Teams, Google Meet etc. Ally this to a larger focus on corporates reducing their environmental imprint and potentially we have a nexus where the expedient meets the virtuous. A great deal will depend on the global economic outlook report by Mastercard– in the next 12 months which is uncertain, but is predicted to be similar to 2024.

Conclusion

Whether an industry professional or a company traveller, a decent expense management system helps manage costs, mitigate risks and understand spending patterns. At B4B, we have a long history of helping clients manage their expenses, helping them to maximise resources to focus on their primary business. 

But nothing stands still and, in 2025, B4B will be further investing in our expense management capabilities so our clients can continue to take advantage of our experience and services. There will be an aggressive roll out schedule across the year. We will be in touch but if you wish to understand our future developments – or wish to contribute ideas – please contact your account manager.

Tim Robson

Director of Accounts and Partnerships, Dec 2024

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B4B Payments Win Best Bank & FinTech Partnership Award at the Banking Tech Awards 2024

We are thrilled to share that B4B Payments has won the prestigious ‘Best Bank & FinTech Partnership’ award at the Banking Tech Awards 2024, hosted by FinTech Futures! This recognition celebrates the incredible collaboration between B4B Payments and our sister company, Banking Circle, as we continue to redefine innovation and excellence in the payments industry.

Addressing Key Pain Points in Financial Services.

By merging the agility of fintech with the stability of traditional banking, we’ve developed Banking-as-a-Service (BaaS) solutions that:

Simplify payments and eliminate inefficiencies in legacy banking systems.

Enable instant payouts to reduce delays and improve operational efficiency.

Offer compliance-ready tools that address increasing regulatory demands.

With operations spanning the UK, EU, and global markets, our scalable solutions empower businesses to operate confidently and efficiently in an ever-evolving financial ecosystem.

How B4B Payments is Redefining Collaboration in Fintech

In partnership with One Money Way, we provide small and emerging businesses (SEMs) with cost-effective financial tools, bridging the gap for those underserved by traditional banking. Our tailored Banking-as-a-Service (BaaS) model offers SEMs access to affordable banking infrastructure, helping them streamline operations and scale their businesses globally.

Streamlining Insurance Operations- Our collaboration with IMG revolutionised insurance fund disbursement processes. By leveraging B4B Payments’ prepaid solutions, IMG simplified claims management, enabling instant payouts and eliminating delays often experienced with legacy systems. This innovation has enhanced customer satisfaction and operational efficiency, addressing a critical pain point in the insurance sector.

Driving Efficiency in Marine and Entertainment Industries- Our Banking-as-a-Service (BaaS) model has demonstrated how seamless payment solutions can transform niche industries. By integrating our payment infrastructure, Voly ensures that complex transactions in marine and entertainment sectors—such as crew wages and vendor payments—are managed with ease, speed, and precision.

Leading the Way in Digital Payment Innovation

Businesses today demand payment solutions that are both robust and adaptable. B4B Payments offers an end-to-end digital payment platform that delivers:

  • Multi-currency support for global operations.
  • Real-time tracking for better financial control.
  • Customisable solutions tailored to business needs.

Our commitment to innovation ensures businesses stay competitive by leveraging cutting-edge technology for seamless financial management.

Looking Forward: Celebrating Achievements and Building on Success

This award highlights the strength of our partnerships and the value of collaboration across fintech and banking. Together with Banking Circle, we’ve developed scalable, compliant, and forward-thinking solutions that address real-world business challenges. From multi-currency support to instant payouts and robust compliance frameworks, B4B Payments is reshaping the fintech landscape one solution at a time.

We extend our heartfelt gratitude to our teams, partners, and clients for their trust and collaboration. This win is a milestone in our journey, but it’s also a reminder of the work ahead. Our mission remains steadfast—to empower businesses worldwide through innovation, collaboration, and dedication.

As we celebrate this incredible achievement, we look forward to continuing to solve Payments pain points, drive transformation, and deliver value to the financial services industry. Together, we’re building the future of payments.


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B4B Payments Wins the International Payments Excellence Award at the Payments Awards 2024

We are thrilled to announce that B4B Payments has received the International Payments Excellence Award at the prestigious Payments Awards by FStech 2024. This accolade underscores our commitment to delivering innovative and impactful payment solutions globally.

Our innovative payment solutions are designed to meet businesses’ needs and help them thrive in their respective industries. Fintech companies face complex challenges of cross-border payments, regulatory compliance, and scalability; we provide tailored solutions that address these pain points directly. By understanding our clients’ unique challenges in the global marketplace, we enable them to streamline their operations, scale efficiently, and deliver exceptional value to their customers.

Our commitment to creating impactful partnerships has allowed us to solve complex problems across different sectors. Notable collaborations include:

  • AVEA LA POSTE: By integrating our international payment services, this French association offering summer camps for children and teenagers has streamlined its processes, enabling efficient reservations and bookings abroad.

ICP Transaction Solutions GmbH: Partnering with us, ICP introduced personalised, geographically restricted payout cards, providing tax-free non-cash benefits to employees and boosting local markets.

These partnerships exemplify our dedication to enhancing operational efficiency and employee satisfaction across diverse industries and showcase how our solutions are uniquely positioned to solve the pain points faced by fintech businesses when navigating international payments and local compliance challenges.

The Payments Awards ceremony by FStech was remarkable, celebrating excellence in the payments sector. We extend our heartfelt gratitude to our dedicated team and valued clients for their trust and collaboration. This award fuels our enthusiasm to innovate and deliver exceptional payment solutions worldwide.

Thank you for being part of our journey. We look forward to achieving even greater heights together in the coming years.


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Money 20/20 | A Decade of Innovation

As a transformative event in the world of payments, Money20/20 USA has long been a stage for innovation, connection, and insight. This year, B4B Payments continued its tradition of attending and contributing to the event, bringing our thought leaders to engage in critical industry conversations. Here’s a look at how our team experienced and participated in this year’s show.

Lori Breitzke’s Journey with Money20/20

Lori Breitzke, our Head of Channel Development and Strategy, has a history with Money20/20 that stretches back to its initial run in 2012. As a seasoned expert in the fintech industry, Lori Breitzk highlights the event’s growth and maturation over the years. She recalls her initial encounters with Money20/20, describing it as a transformative experience in a time when fintech was still finding its footing.

“Back then, it was all about discovering new possibilities and building connections in a rapidly evolving space. “Today, it’s inspiring to see how much deeper the conversations have become, with even more opportunities for collaboration and growth. The show has matured yet remains a hub of innovation and partnership.” Lori Breitzke, Head of Channel Development and Strategy.

For Lori, Money20/20 continues to inspire. It’s not only a place for trendsetting but also a meeting ground for building enduring partnerships and exploring long-term strategies. As she noted, this year’s show provided both emerging trends and established frameworks, proving that Money20/20 remains as dynamic as ever.

Jodie Taylor’s Marketing Perspective

Jodie Taylor, Head of Marketing (EU/UK) at B4B, has attended Money20/20 for the past five years, bringing a valuable marketing perspective to the event. Her experience has consistently centred on how Money20/20 provides an exceptional platform to gain industry insights, explore new marketing opportunities, and connect with fellow industry leaders. Like Lori, Jodie sees Money20/20 as a place where lasting connections are formed and forward-looking marketing strategies come to life.

Money20/20 was as incredible as ever, but this year held something truly special. I had the privilege of joining an engaging panel discussion at our booth with Betsy Samuel, CMO of Thredd, and Araminta Robertson, Managing Director of Mint Studios and founder of The Fintech Marketing Hub CIC. Together, we explored the intricacies of fintech marketing in the EU/UK versus the U.S., sharing actionable strategies and fresh ideas for fintech brands aiming to connect meaningfully with audiences on both sides of the Atlantic. Jodie Taylor, Head of Marketing (EU/UK)

B4B Payments’ Contributions at Money20/20 2024

This year, B4B Payments took part in various activities aimed at showcasing our platform’s value and engaging in timely industry conversations. Our team presented a live demo, spotlighting B4B’s innovative approach to prepaid and expense management solutions. This hands-on demonstration showed attendees how our platform empowers businesses with real-time expense tracking, rapid fund distribution, and flexible, multi-currency capabilities.

We were also proud to be part of two impactful panel discussions. Lori Brietzke joined Dayo Okewale, Senior Advisor in the House of Lords (UK government), to discuss the significance of diversity in fintech leadership. They explored the critical role of inclusive financial services in shaping a more equitable and accessible industry. The conversation highlighted that while fintech is often seen as a hub of innovation and forward-thinking, the industry still struggles with fully understanding some of the markets it serves and unlocking real opportunities to innovate and drive meaningful change. Getting diversity, equity, and inclusion (DEI) right is about more than just ethics; it’s about results.

The 2019 analysis report by McKinsey & Company on Diversity wins: How inclusion matters, companies in the top quartile for gender diversity on executive teams were 25 percent more likely to achieve above-average profitability compared to those in the fourth quartile, an increase from 21 percent in 2017 and 15 percent in 2014

Additionally, Jodie Taylor shared the stage with Betsy Samuel, CMO at Thredd, to delve into the differences between fintech marketing strategies in the UK and the US. This conversation highlighted the unique approaches and challenges in reaching audiences on both sides of the Atlantic.

Solving Industry Challenges: B4B Payments Featured in FinTech Magazine

 In FinTech Magazine’s November issue, B4B Payments USA CEO Kieran Draper shared insights during Money 20/20 USA, focusing on Driving fintech innovation with streamlined payment processes and advanced tech, the US market expansion strategies for scalable growth and Shaping the future of payments with tailored solutions for industry demands. This feature highlights B4B Payments’ commitment to solving industry challenges and driving innovation. Watch the live interview.

Addressing Industry Challenges: B4B Payments’ Brian Lawlor in The FinTech Times

At Money20/20 USA 2024, B4B Payments’ Group CCO, Brian Lawlor, shared insights with The FinTech Times on addressing industry pain points; addressing Embedded Finance as a Game-Changer for seamless integration of financial services to tackle inefficiencies and drive growth across industries. Through these advancements, B4B Payments is directly responding to industry demands for greater efficiency, transparency, and scalability. Watch the full interview here

As we look back on another successful year at Money20/20, we’re reminded of the power of collaboration and innovation in driving the fintech industry forward. If you’re interested in learning more about B4B Payments’ solutions or would like to connect. We’d love to discuss how we can support your business goals.

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Empowering Disaster Recovery: Fintech Solutions for Efficient Aid Distribution

By Marchelle Becher, US Business Development Executive

Millions of people are impacted by natural disasters each year, facing financial challenges such as damage to homes, the need for temporary shelter, and the replacement of personal items and food. Increasingly, fintech solutions are becoming essential in addressing these urgent needs efficiently and effectively.

Over the past five years, the US has experienced an average of $18 billion annually in natural disaster-related damages. With increasingly extreme weather patterns, this trend is expected to worsen. In the first half of 2024 alone, the US has already experienced 11 confirmed weather/climate disaster events with losses exceeding $1 billion each, well ahead of the expected 5-year average.

Having attended several conferences dedicated to disaster aid and preparedness, it’s clear that private and public organizations are actively seeking viable solutions. Companies like B4B Payments are crucial in providing financial aid distribution and ongoing support for those affected by disasters, especially regarding financial inclusion.

Addressing Financial Vulnerability and Inclusion

Low-income households are disproportionately affected by disasters. Many do not qualify for disaster loans, and grants often fall short. Delays in relief efforts compound their financial vulnerability. However, changes are taking place to improve support for those impacted by these life-changing events.

The Federal Emergency Management Agency (FEMA) overhauled its aid distribution methods earlier this year. One fundamental change, made effective March 22, addresses disaster victims’ economic challenges. FEMA’s Displacement Assistance program now provides money for shelter not only to those who had to leave their homes but also to those who were already homeless. As FEMA stated, this change is a “more equitable and efficient” approach, overcoming the challenge and addressing the disparity of helping only those who can pay their hotel bills upfront.

Additionally, FEMA has created the Serious Need Assistance program, providing $750 to individuals for severe or immediate needs such as water, food, first aid, infant formula, diapers, personal hygiene items, or fuel for transportation. This payment is in addition to aid for home repairs and other disaster-related needs.

In 2023, the United States experienced 28 separate weather or climate disasters that each resulted in at least $1 billion in damages. NOAA map by NCEI.

The Urgent Need for Preparedness Funds

With improved fund issuance, private and public agencies are stepping up efforts to work with companies like B4B Payments on “Preparedness Funds”—pre-arranged financial resources and distribution solutions that can be quickly activated in the event of a disaster. The “Preparedness Funds” approach improves financial inclusion, reduces the time needed to distribute funds, and eliminates the potential for theft and fraud with the self-service platform.

Supporting disaster preparedness and relief to ensure funds reach those in need is a critical focus for B4B Payments. Financial technology companies can simplify and expedite relief payments, ensuring a smooth customer experience and efficient distribution of funds, especially compared to manual or paper-based methods.

B4B Payments’ Comprehensive Solution

We offer a seamless prepaid card payout solution that considers the entire ecosystem, from funders to survivors, ensuring secure and efficient fund distribution. With our self-managed, instant issue platform, organizations and agencies can send physical and virtual prepaid cards to those in need, allowing for quick fund distribution while achieving full transparency, reporting capabilities, security, and guaranteed regulatory compliance.

Key benefits of working with B4B Payments include:

  • Instant issuing and delivery with activation timing control and funding flexibility, allowing agencies to choose when to activate cards, reload, and options to send either physical or virtual cards.
  • Secure, self-service platform offering full management and program control with the ability to set hierarchy-based access.
  • Real-time reporting capabilities to monitor programs, identify trends, and develop valuable insights, easing analysis access data within a specific time-period view transaction volume, merchant category spend, and ATM usage.
  • A simple mobile interface enables recipients to block their cards if they are lost or stolen and access accurate, real-time account information.

By leveraging our global payment solutions, our partners can better prepare for and respond to disasters, ultimately building stronger, more resilient communities.

B4B Payments’ Comprehensive Solution

B4B Payments is a proud member of Payments as a Lifeline (PaaL), and we are committed to transforming disaster relief efforts through innovative financial solutions. If your agency wants to improve its aid distribution methods and ensure rapid, secure, and transparent fund disbursement, we invite you to partner with us. Together, we can significantly impact the lives of those affected by natural disasters.


Visit our Disaster/Humanitarian Information Page for more information.



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Mastering Payment Management for Corporate Events: Simplified Solutions

By Susie Shyatt, US Business Development Executive

When it comes to corporate events, efficient financial management is critical. Whether you’re organizing a corporate retreat, an industry conference, or a large-scale public event, managing expenses smoothly and transparently is essential. Corporate-funded prepaid cards are transforming how companies handle event payments, making the process easier and more efficient.

The Pain Points of Traditional Payment Methods

The reality is that traditional payment methods like checks, ACH transfers, cash, and vouchers are riddled with challenges. Checks are costly, not just in terms of fees but also the time and resources required to process them. Someone has to be on-site to issue a check, and the recipient must have a bank account to access the funds.

ACH transfers, while more modern, still fall short. They’re slow, expensive, and offer no way to retract funds once they’re sent. Cash, on the other hand, brings its own headaches: manual handling, the risk of loss or theft, and high distribution fees.

Vouchers might sometimes work, but they’re limited in where they can be used and are often difficult to track. Issuing vouchers is usually a manual process, adding another layer of complexity to an already cumbersome system.

A Modern and Simple Solution

Corporate-funded prepaid cards offer a straightforward, effective solution to these issues. With these cards, you can load funds quickly and make them instantly available, simplifying the entire process of paying staff, covering event expenses, and distributing funds to attendees.

For example, when paying event crews or gig workers, self-issuing cards ensure that payments are secure and timely, eliminating the need for checks or cash. Managing expenses is equally simple. Staff can use the cards for rentals, deposits, transportation, per diems—whatever the event demands. And because every transaction is centrally recorded, budgeting for future events becomes much more manageable.

Attendees, such as members of President’s Clubs, can also benefit. They can receive cards to manage their own expenses without the limitations of traditional payment methods.

B4B Payments’ prepaid cards enable instant payouts, with funds immediately available. The platform is user-friendly, allowing you to manage all cards from a single dashboard, with features like freezing and reissuing lost or stolen cards. This doesn’t just save time; it provides peace of mind.

Additionally, these cards are inclusive, providing funds to underbanked or unbanked individuals and ensuring that everyone involved in your event is taken care of. Reloadable cards make recurring payments seamless, letting users meet their needs without disruption.

For companies with a global reach, our cards can be issued in multiple currencies, eliminating foreign exchange fees by transacting in local currencies. This global flexibility ensures your events run smoothly, no matter where they’re held.

Tailored Solutions for Key Stakeholders

Our solution isn’t one-size-fits-all; it’s designed to meet the needs of all organizational roles involved in event management:

  • Event Operations: Simplify logistics and vendor coordination.
  • Finance: Streamline payments and budgeting while ensuring financial transparency.
  • Human Resources: Ensure smooth, timely payouts to employees and staff.

By adopting corporate-funded prepaid cards, you’re not just simplifying your event management process—you’re cutting costs and enhancing financial transparency. Our solution directly addresses the pain points of traditional payment methods, providing a modern, efficient alternative tailored to the needs of today’s corporate finance leaders.


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A Night of Growth and Innovation: Highlights from B4B Payments’ 3rd Annual Client Forum

On 11 September 2024, B4B Payments hosted its 3rd Annual Client Forum at the prestigious One Moorgate Place Club in London. The event brought together clients, partners, and industry leaders for an evening filled with insightful presentations, product updates, and networking opportunities. This year’s forum was not just a celebration of B4B Payments’ achievements but also an exploration of the future of payment solutions and financial technology, highlighting developments such as Fusion Metal Cards and tailored financial solutions for the entertainment industry.

Business & Product Updates: A Glimpse into the Future

The evening kicked off with a compelling presentation by Account Director Tim Robson, who shared B4B Payments’ remarkable growth in 2024. Tim emphasised the importance of partnerships in driving B4B Payments’ success. He discussed how the travel sector remains a key growth area and shared insights into plans for expanding into new markets and verticals.
Tim’s presentation set the tone for the evening, underscoring B4B Payments’ commitment to continuous innovation and its dedication to meeting the evolving needs of clients and partners. The audience got a glimpse of the new developments on the horizon, indicating a promising year ahead for the company and its stakeholders.

Pioneering Payment Solutions with Thames Technology

Sustainability is a key driver for B4B. One of the standout moments of the forum was the engaging session by Andrew Toon, Head of Retail at Thames Technology. Andrew outlined the latest advancements in payment card technology, specifically focusing on sustainability within the card industry as well as highlighting the benefits of Fusion Metal Cards and Biometric Cards. These innovative cards represent a leap forward in card solutions, offering a blend of enhanced security, durability, and aesthetic appeal, making them an ideal choice for businesses looking to elevate their card experience.
Andrew’s presentation showcased how Thames Technology is at the forefront of transforming the card payment experience. The Biometric Cards not only enhance security features but also add a touch of sophistication to everyday transactions. This aligns perfectly with the future-forward ethos of B4B Payments, which is committed to offering cutting-edge payment features that cater to the evolving needs of clients. For businesses exploring premium payment options, the advantages of Biometric Cards were highlighted as a key differentiator in the market.

Inspiring Journeys: Stories from OneMoneyWay and Voly Entertainment

The forum featured inspiring guest speakers who shared their unique insights and visions for the future of payments. One speaker highlighted the challenges many businesses face with traditional banking models and explored how innovative solutions tailored for the SME sector are addressing these obstacles. Another speaker looked at how financial management is evolving in the entertainment industry, emphasising the importance of tailored payment platforms to support the complex financial operations of artists and professionals. The discussion underscored the critical role of flexible and dynamic payment solutions in empowering industries with specialised needs, paving the way for a more inclusive and innovative financial landscape.

Networking and Collaboration: New Ideas and Partnerships

Beyond the presentations, the Client Forum provided an atmosphere for attendees to connect, exchange ideas, and discuss the wider payments environment. Clients and partners talked about trends in the payment industry, whilst sharing ideas and feedback with the B4B team in a relaxed environment.
The forum not only provided a platform for showcasing new products but also acted as a catalyst for fostering partnerships that have the potential to drive industry-wide advancements. Discussions around cross-border payment challenges and the benefits of advanced payment card technology along with real-life stories about the many usages of B4B, sparked interest among attendees, opening up avenues for further partnerships and growth.

A Step Towards the Future

The 3rd Annual Client Forum was a testament to B4B Payments’ dedication to innovation, client success, and industry leadership. The evening encapsulated the spirit of progress and collaboration, from insightful business updates and pioneering product showcases to inspiring stories from industry leaders. As B4B Payments looks ahead to 2025, it does so from a strong foundation of growth, a commitment to excellence, and a community of partners and clients eager to embrace the future of payments. The forum highlighted B4B Payment’s role in shaping the future of payment solutions, offering innovative financial solutions across multiple verticals. Want to learn more about how B4B Payments are revolutionising the payment industry? Stay updated with our latest innovations and see how we can help your business navigate the future of payments, visit. 


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The Nordic Opportunity for Fintechs

The Nordic banking industry is one of the world’s most technologically advanced, secure, and reliable.  

With high levels of digital adoption among consumers, coupled with comparatively high disposable income, it presents a potentially lucrative opportunity for fintechs looking for growth.  

In this blog post, we’ll explain what makes it unique and how you can capitalise on the opportunity.

The Nordic Banking Landscape 

The Nordic banking industry is one of the best in the world, headlined by Nordic giants such as Nordea Bank, SEB, and Swedbank. The combination of profitability, efficiency and risk management makes for some impressive reading, as shown below. 

Major Nordic bank results for Q4 2022, Deloitte. 

Within such a fertile environment, the future of the fintech landscape also looks excellent. For example, the number of people using digital payments is expected to rise to over 27 million by 2028, which is the entirety of the Nordic population. 

The players within the fintech startup ecosystem also have a high trust culture of sharing information, which is crucial for the rapid development of the industry. 

Mobile banking 

The Nordic region has high adoption rates when it comes to making mobile payments. The region as a whole has some of the lowest rates of cash usage globally. 


Sweden
Norway
Finland
Denmark 
Percentage of people who never use cash48%40%10% (rapidly increasing) 27% 

Nexi Group, 2023

Consumers are embracing mobile payments, with the Nordic region as a whole reaching adoption rates ranging between 83%-94%, 10%-15% higher than the European average. 

This is partly due to some incumbent banks, such as DNB, launching their own payment platform, Vipps, which has a penetration rate in the Nordics of over 75%. Another example is Mobile, from the central Nordic bank DNB, which has a market penetration of 93% in Norway. 

Sustainability

Nordic fintechs have been set to remain at the forefront of sustainable financial development. 

They’ve been exceptional at balancing the need for financial performance with environmental responsibility.  Those impressive numbers at the beginning of this blog post were achieved whilst being proactive about financial products such as carbon offset platforms and sustainable investment tools. 

A semi-recent example of this is Doconomy’s acquisition of Dreams Technology. 

Doconomy is a leading climate tech startup. It helps banks, brands, and consumers get insights about their spending habits and how they may affect the environment. This acquisition will enable banking customers to make more climate-conscious consumption decisions. 

Secure Payments

The Nordics’ robust banking regulations framework means that consumers have a high level of trust when it comes to using payment platforms. This supports the strong adoption rates, which are an excellent basis for new market entrants.

An example of this is the popularity of Sweden’s Trustly. Trustly is an open banking fintech that enables consumers to pay for products and services securely without sharing their bank details. This offers consumers valuable peace of mind as they don’t have to worry about their bank details being compromised when purchasing.

Partnerships and collaboration

In late 2023, Enable Banking, CRIF and Strands, three leaders in the Nordic fintech space, announced a partnership to bring Open Finance Solutions to the Nordic regions. 

The partnership will be pivotal to open banking APIs’ growth and connectivity to financial products such as loans, pensions, and credit facilities. Major banks, fintechs and other financial institutions will be able to collaborate by sharing data and delivering innovative products and services to consumers and businesses.

This is paving the way for new market entrants who may have missed the initial first-mover advantage at the start of the revolution started by PSD2.

Also, it makes up for the collapse of the hugely promising P27 initiative. This would have made cross-border transactions between the Nordic countries and their different currencies seamless. 

The opportunity

Fintechs have an opportunity to make essential inroads via innovators and early adopters of payment technology. 

There is less need to educate consumers about the benefits of payment tech. They already know it and have seen the benefits.  

The journey to market and profitability is being accelerated in the region. They’re a demanding population, but the rewards can be extensive if you meet their high standards. 

However, to access these rewards, fintechs must comply with some of the most robust banking regulations in the world, as it can be challenging to break into the Nordics via a banking licence. 

B4B Credentials

B4B enables fintechs to take advantage of lucrative opportunities. We do this via an infrastructure-based partnership with them. We provide back-end services so that they can serve their customers via card issuing or other financial products. 

Take one of our clients, Juni. We’ve been working with them since 2022 as their BIN sponsor. This was the engine behind their prepaid Mastercard card proposition and made it easy for businesses to keep track of their finances across multiple platforms. By partnering with B4B, they can ensure compliance, strengthen their presence in the UK, and enhance scalability. 

Samir El-Sabini, Co-founder and CEO of Juni, highlighted the benefits of partnering with B4B. 

“We have a long-standing partnership with B4B, primarily in the UK, that has enabled us to scale Juni and continue our fast-paced growth while, most importantly, giving our customers more value when using our platform. Through B4B, we’ve launched both new currencies and cards, and we’re looking forward to building out our offering in 2024.”

Conclusion

The Nordic region is a hotbed for fintechs to expand their presence. Partnering with B4B can make that process a smooth, stress-free experience for everyone involved. 

 

 

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BaaS Company News Newsroom

Banking-as-a-Service (BaaS) vs. Open Banking: What’s the Difference?

The financial landscape is continuously evolving, propelled by innovation and driven by business demand for more accessible, efficient services. Two concepts leading this change are Open Banking and Banking-as-a-Service (BaaS). This blog aims to clarify these terms, explaining their distinct characteristics, benefits, challenges, and unique roles within the payments ecosystem.

Understanding Open Banking

Open Banking is a system where banks open up secure APIs to third-party developers. This innovation is a result of advancements in technology and changes in financial regulations, like PSD2 and PSD3, that mandate banks to share customer data in a secure manner.

Technical aspects of Open Banking

Open Banking operates using Application Programming Interfaces (APIs). APIs act as interfaces, allowing different software applications to communicate and share data with each other. In the context of Open Banking, APIs enable third-party developers to connect with a bank’s systems securely.

For instance, a financial management app developer can use a bank’s APIs to access account information or initiate payments on behalf of a customer, while maintaining the security and privacy of the customer’s data. 

It means that consumers can use third-party apps to manage their finances, make payments, or even apply for loans, without ever leaving the app’s environment. The central role of APIs in Open Banking highlights the importance of designing and managing APIs effectively for both security and the customer experience.

Benefits of Open Banking

The most significant advantage of Open Banking is its capacity to drive competition and innovation. By opening up access to financial data, it creates a level playing field where even smaller tech companies can develop and launch competitive financial products. 

It results in a broader choice for consumers, higher quality services, better pricing, and, ultimately, improved customer experience.

Open Banking promotes transparency, as customers gain the ability to compare different financial products and services and make more informed decisions. It enables financial institutions to collaborate, leading to more integrated services and the potential to unlock new revenue streams.

Challenges of Open Banking

Open Banking is not without its challenges. While 84% of banks worldwide have embraced Open Banking, there are concerns about trust among consumers, which has held back mainstream adoption. New research has revealed that only 16% of UK consumers believe it is safe, with 58% still struggling to understand what it is.

Another challenge is regulatory compliance. Open Banking is subject to strict financial regulations that vary by region, like PSD3 in Europe.

PSD3 (the third Payment Services Directive) is the latest proposed regulation by the European Union, which is expected to enhance the security of transactions, improve consumer rights and further level the playing field between banks and non-banks.

PSD3 aims to clarify and reinforce the use of Strong Customer Authentication (SCA) in online and contactless payments, enhancing security for consumers.

With a broader scope and more stringent regulations, ensuring compliance with PSD3 will be a significant challenge for businesses and regulators. There is a risk that some businesses may struggle to meet the new requirements, leading to potential penalties or sanctions.

Understanding Banking-as-a-Service (BaaS)

BaaS is a model where licensed banks integrate their digital banking services directly into the products of other businesses. It emerged from the need for a more efficient way for companies, particularly in the tech sector, to incorporate banking services into their offerings.

Technical aspects of BaaS

As with Open Banking, BaaS hinges on the successful implementation of APIs. In a BaaS model, APIs enable a seamless connection between businesses and banks. These APIs allow the secure transmission of data between the business’s customer-facing applications and the bank’s services.

A typical example could be an online retailer that uses BaaS to provide financial services to its customers. Through APIs, the retailer’s website or app can connect directly to banking services, enabling customers to apply for credit, make payments, or even open a new account without leaving the retailer’s platform.

Benefits of BaaS

BaaS offers several compelling benefits. The most prominent is the ability it gives non-financial businesses to provide banking services. By leveraging BaaS, these companies can integrate banking services directly into their products without the need to build these systems from the ground up or navigate the complex process of obtaining a banking license.

BaaS can also enhance customer experience and loyalty. Companies using BaaS can provide a more holistic customer experience by embedding financial services seamlessly into their existing offerings.

BaaS offers scalability. Companies can add or remove banking services as needed without significant infrastructure changes. It makes BaaS a cost-effective solution, especially for start-ups and growing businesses.

Challenges of BaaS

Like Open Banking, BaaS faces several challenges. It’s subject to the same rigorous regulatory requirements, including data protection laws and financial service regulations. Compliance can be complicated and require substantial resources.

Another challenge is the considerable investment required in technology and security. While BaaS providers handle much of this, businesses using BaaS services must ensure their systems are capable of integrating with the BaaS platform securely and efficiently.

Comparing Open Banking and BaaS

While both concepts leverage APIs and aim to transform the financial services industry, their primary difference lies in their application. Open Banking involves third parties creating services that link to banks, while in BaaS, the banks integrate their services directly into third-party businesses.

The unique roles of Open Banking and BaaS in the fintech ecosystem

In the fintech ecosystem, Open Banking acts as a catalyst for innovation, enabling third parties to design new customer-centric solutions. BaaS serves as a foundation for businesses to incorporate banking solutions, thereby expanding their service portfolio and creating additional revenue streams.

Technical comparison between Open Banking and BaaS

From a technical standpoint, both use APIs for integration. However, the approach to data sharing differs. Open Banking usually involves read access to data with customer permission, while BaaS generally involves more comprehensive access and integration with the bank’s systems.

Both are shaping the future of financial services

The financial sector stands at the cusp of a data-driven era, with Open Banking and Banking-as-a-Service (BaaS) at the forefront of this revolution. Both concepts, while distinct in their applications, share a common goal: to redefine the way consumers and businesses interact with financial services. 

Open Banking democratises access to financial data, fostering innovation and competition, while BaaS provides a seamless integration of banking services into diverse business offerings. 

Despite the challenges that both technologies face, the potential benefits—enhanced customer experiences, increased service diversity, and new revenue opportunities—far outweigh the hurdles. It’s evident that both Open Banking and BaaS will play pivotal roles in shaping the future of financial services.