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The Future of Payments in Sport

Hint: It’s cashless

According to UK Finance, there were 39.3 billion payments made in the United Kingdom in 2018. Only 28% of these payments were made in cash, which is a 32% decrease over the past 10 years. By 2028, only 9% of payments are expected to be made in cash, so a huge number of businesses are choosing to ditch the payment method altogether.

The use of debit cards is on the rise and 98% of the UK population now use them regularly. Mobile and contactless payments are also on the increase and businesses from multiple industries, including hospitality and live events, are beginning to see the many benefits that cashless payment models have to offer.

Graph showing payment trends prepaid vs debit and credit

Sports stadiums, however, have been slightly more hesitant to adopt a cashless payment system, due to their long history of customers bringing wads of cash to spend on refreshments and merchandise. However, whether you organise grassroots, domestic, or international sports events, utilising a cashless payment solution in all aspects of an organisation can offer the following benefits:

Prevent Fraud

Many sports venues employ a more transient workforce than other businesses, which can increase the likelihood of employees committing fraud or theft. Using cashless payments for business supplies, employees have fewer opportunities to steal from the organisation and any strange payment anomalies are easier to identify via the data collected from digital transactions. Physical cash can be extremely difficult to keep track of. With a prepaid, cashless payment solution, temporary employees will not be tempted to slip some into their pockets.

Increased customer spending

Research suggests that customers are likely to spend significantly more at sports stadiums when they are paying via card or mobile payments rather than with cash. When your customers don’t have to worry about calculating how much cash they have in hand and physically hand it over, they are much more likely to be freer with their spending, whether they’re purchasing food, drink or sporting merchandise. Depending on the size of your sporting venue, that could add up to hundreds of thousands of pounds more per event and could lead to a significant increase in profit.

Save time and money

Businesses are required to pay a small fee for every cashless payment transaction, but this is insignificant when compared to the money that they could save. Manual cash management takes a significant amount of time and it can often take several hours a day to maintain accurate accounting records. From making trips to the bank to counting cash at the end of the day, the minutes spent handling cash can add up and staff will often have to be paid overtime. Cashless sports venues don’t have to worry about the time spent handling manual payments and will find that they have more time to invest in more important tasks.

Social Distancing

The current global pandemic has seen a huge number of businesses switch to contactless card payments to maintain social distancing measures and reduce the spread of the coronavirus. UK sports stadiums are predicted to reopen as early as autumn, but the post-COVID-19 world is likely to see social distancing measures continue. With cashless payments, customers can safely and hygienically pay for items in sports arenas without having to worry about coming into contact with each other, so it’s likely that we’ll see a further spike in the use of cashless payments in venues all over the world.


If you run a grassroots, domestic or international sporting venue and are looking to eliminate antiquated payment processes and finally find the time to do the things that matter, B4B Payments has the perfect solution for you. Our prepaid cards can help you keep control over your corporate payments via a single platform and mobile app. Freeing up your business’s time and money, cut unnecessary costs, and streamline your accounting systems to make your business operations run seamlessly.

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Case studies Education Insights Payroll & Payouts

UWL use B4B Payments cards to tackle student hardship

The University of West London is known as The Careers University. The University has several campus’ including sites in Ealing, Brentford and Reading.

The University offers a wide variety of courses, ranging from business to nursing. 98% of UWL graduates are in employment or further study within six months of graduating. UWL has the highest satisfaction rating of all London universities according to the National Student Survey (NSS).

UWL takes its duty of care for its students very seriously. B4B Payments cards are used as a convenient way to support students who are facing financial hardship whilst pursuing their studies. After qualifying for a hardship payment, students are issued with a B4B card which is instantaneously loaded with the requisite money.

“We find the B4B system really easy to use,” says Helen Prince, Senior Finance Officer. “We often have to make payments quickly or out of hours. B4B Payments allows us to meet students’ needs as they arise, whenever that may be.”

“I’m pleased we could partner with The University of West London to support their students,” says B4B Director of Accounts, Tim Robson. “B4B works with many higher education institutions in the UK to assist them with their expenses, research payments, bursaries or open-day travel payments.”

To find out how B4B can help with payments for your educational establishment, please contact us here.

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Simple alternative to cash for tour guides

Cash causes so many problems for tour guides out in the field from security issues to admin issues and fraud. It can become extremely complex and troublesome when tour guides are a part of your business model and are out in the field or are working remotely.

Due to this increased demand and opportunity, travel and tour guide companies are now looking at alternatives to streamline their processes, reduce stress and improve business administration, as cash is often a headache to administer and audit. It is also open to fraud and expensive to manage. Cash is a complication that shouldn’t exist in the travel and tour guide sector.

Businesses in the sector are starting to turn to prepaid cards to eliminate cash-based problems and to provide an expenses solution that makes operations smoother.

Solving payroll and funding issues

Prepaid cards allow travel companies to send funds electronically to tour guides or guests, instantly anywhere in the world 24/7. It can also remove any delays caused be traditional banking processes or cash distribution. Eliminating any potential payroll and funding issues can increase employee motivation and as a result, have a positive effect on your business’s customer service.

Increase security and protect your employees

Cash is outdated. Instantly eliminate the burden and risk of carrying or storing cash when travelling is involved, for both tour guides and guests, by using a secure prepaid card. Moreover, prepaid cards are reloadable 24/7 so your employees will only need one card at a time saving your business time and money.

No need for any pesky administration

Prepaid cards can replace petty cash completely. Once combined with expense systems and powerful receipt management tools, companies can manage all of their expenses, payroll, funding and much more on one system. Furthermore, you are able to monitor spending in real-time and integrate with any existing accounting or ERP systems in your business, giving you full peace of mind.

Other benefits

Prepaid cards have obvious cost-based benefits however removing the hassle and headaches associated with inefficient cash-based systems can lead to happier employees. Moreover, this can free up time for your employees and tour guides so that they can focus on their job to create entertaining experiences for tourists and not on their finances. This can lead to higher retention rate with higher performing tour guides who are often difficult to source.

How to choose a prepaid card solution for your travel company

The prepaid solution from B4B Payments offers a Mastercard prepaid card that can be used in the millions of locations globally that accepts payment by Mastercard. Funds can be spent in-store or online, meeting the needs of tour guides, travel companies and other travel stakeholders.

The B4B solution is currently enabling travel companies, tour guides and tourism establishments to replace inefficient cash-based systems for the past 5 years. It was named winner of the Best Prepaid Card Programme category of the Card & Payments Awards 2019. To find out more about how we work with travel companies and tour guides, and how we can help you, call us on 020 3137 3420 or email us at sales@b4bpayments.com.

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Insights Newsroom Tools & Guides Uncategorised

Eliminate payroll pain for Christmas events

According to the 2018 Pulse Report, the UK events industry is estimated to be worth £42.3bn and much of that figure is likely to be spent on corporate Christmas events. Not only is organising festive events a significant expense but it also can be an organisational headache, especially payroll for temporary or seasonal staff.

With December rapidly approaching, now is the ideal time to look for new ways to make your Christmas party planning simpler and more efficient for this and coming years.

Eliminate the inefficiencies of cash

The security risks, painful administration and accounting complexities have made paying people in cash unviable with company credit cards being even more frustrating. Prepaid cards are the first choice for companies looking for new and more versatile ways to manage corporate expenses, payroll and incentives.

The ideal tool for event organisers

Give your event organiser a prepaid card loaded with an amount you decide and keep track of their spending in real-time. It also means that you are not putting your team in the position where they have to fund expenses out of their own pocket and go through a time-consuming and frustrating manual expense claim process.

Also, you might need to enable multiple people or departments to pay for different aspects of the event such as travel, venue management or sourcing gifts. In that case, it would be impractical and undesirable to issue more company credit cards for a short-term project. With prepaid, you can instantly issue additional cards with different amounts loaded to other team members. This allows you to make completely bespoke employee incentive programmes instantly.

If you are arranging an event abroad where card payments aren’t always accepted, your team can always withdraw cash using their prepaid card from a local ATM, usually incurring lower fees than if withdrawals were made using credit cards.

Stay on budget

While everyone wants their event to be a great experience, nobody wants to find they have gone over budget to achieve it. One of the many drawbacks of paying with cash is that you’ll find it almost impossible to tell if you are nearing or exceeding your staffing budget. Using prepaid cards from B4B Payments would enable you to see exactly how much is being spent in real-time.

Pay a few or a few thousand staff

Whether you’re hosting a Christmas party, impressing your clients or putting on an awards evening, prepaid cards can help you manage events where you are employing a few to a few thousand temporary staff. As you can re-load cards remotely, you can pay staff via a prepaid card once or multiple times using the same card.

Another important advantage is that prepaid cards don’t have to be physical plastic. Today, you could issue virtual prepaid cards that can be issued instantly to anyone in the world. It’s the ideal solution for when you need to set up a method of payment fast for workers in other geographies.

Maximum spending appeal

Some prepaid cards, such as the ones you can issue to staff via B4B Payments, can be used to pay for goods and services anywhere that accepts payment by Mastercard online or offline. That means that you are well positioned to attract temporary staff for your event, especially those who don’t have bank accounts. Your seasonal workers will enjoy the benefit of being able to spend their pay immediately, virtually anywhere.

Expenses for staff

In addition to payroll for seasonal staff, you might also need to cover their expenses incurred such as travelling to your venue or meal allowance. The process of claiming staff expenses is quick and simple for both you and your employees with the ability to upload receipts electronically. No more inefficient manual processes or paper receipts to process and file.

Celebrate your brand

An event is a great opportunity to show off your brand. If you are looking for some extra visual impact, your cards can be branded with your logo as part of a production run from just a few hundred units.

An event is a great opportunity to show off your brand. If you are looking for some extra visual impact, your cards can be branded with your logo as part of a production run from just a few hundred units.

Prepaid cards – not just for Christmas

Mastercard published details of how more companies than ever are finding they can benefit from financial services from suppliers other than traditional banks. The Mastercard Prepaid Consumer Experience Index stated that prepaid use is predicted to grow by 133% in the next five years globally. The figures state that using prepaid cards to manage expenses is likely to be the number one reason why more companies will begin using prepaid cards.

B4B Payments is a multi-award-winning provider of Mastercard prepaid cards to companies, government departments and other types of organisation for uses such as expense management, gifting and payroll. To hear more about B4B Payment product updates, the latest Fintech news or how clients use our products get in touch with us on Linkedin, Twitter or via our website.